What I Do When I Don’t Know the Answer

Somewhere, people got the idea that leaders are supposed to always have the answer. I understand why; there is comfort in a confident person at the front of the room. But I have come to believe that pretending to know things you do not is one of the more dangerous habits a person in charge can develop, and I have worked hard to build the opposite one. 

So here is what I actually do when I do not know the answer.

First, I say so

Plainly: “I don’t know.” Those three words are ones a surprising number of accomplished people cannot bring themselves to say, and saying them has never once cost me the respect I feared it would. If anything, it buys credibility, because the next time I do claim to know something, people believe me. The person who is always certain is the one you eventually stop trusting, because nobody is right that often.

Then I get curious instead of defensive.

Not knowing something is not a threat to defend against; it is a gap to close, and closing it is interesting. The reflex I have tried to train is to treat the edge of my knowledge as a useful place to be standing, because it is the only place I ever actually learn anything. Admitting the gap is the first step to filling it.

Then I go find who does know.

One of the quiet advantages of not needing to be the smartest person in the room is that you can fill the room with people smarter than you and actually use them. When I hit something outside my knowledge, my instinct now is not to bluff but to ask, to find the person who has already thought harder about this than I have, and listen. That has improved my decisions far more reliably than my own cleverness ever did.

And when I still have to decide without being sure, I say that too

Sometimes you do not get the luxury of certainty before a call has to be made. In those moments I try to be honest about it: here is what we know, here is what we don’t, here is the bet I am making and why. Dressing up a guess as a certainty does not make it more right. It just means no one sees the risk clearly, including you.

The irony is that admitting what I do not know has made me more effective, not less. It keeps me learning. It surrounds me with people who know things I do not. And it builds the kind of trust that only comes from people knowing you will tell them the truth about the limits of what you know. Certainty is easy to perform and expensive to fake. I would rather just be honest: sometimes I don’t know and then go find out.